Gambling with Lives launches youth education programme to promote safe gambling

Gambling with Lives Launches Youth Gambling Harm Education Programme

🧠 What’s New?

  • Charity: Gambling with Lives

  • Initiative: New gambling harm education programme for schools

  • Target group: Young people (secondary school age)

  • Pilot areas: Essex, Manchester, and Northern Ireland, with plans to expand UK-wide


🎯 Programme Goals

  • Provide unbiased, evidence-based education on:

    • Addictive nature of gambling products

    • Predatory marketing strategies

    • Odds and risk of gambling

  • Modelled on successful awareness campaigns for alcohol, drugs, and tobacco

  • Created by teachers, academics, filmmakers, gambling harm experts, and those with lived experience


📢 What They’re Saying


🚨 Why It Matters

  • Problem gambling rate in the UK (2021): 0.4% among adults

  • Estimated gambling-related suicides: 250–650 per year

  • Current gambling education is seen as insufficient, often lacking focus on product design and addiction mechanics


⚖️ Policy Context

  • Comes as the UK government continues its review of the 2005 Gambling Act

  • Proposed changes include:

    • Online stake limits

    • Stricter ad regulations

    • Possible ban on gambling sponsorship in sports


🧾 Summary

This programme marks a groundbreaking shift in gambling education by directly addressing product addiction and industry practices — a clear contrast to earlier awareness efforts often seen as too vague or industry-influenced. While it aims to empower students, the charity also continues to push for tighter regulation across the UK gambling sector.

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